Web Stories

Google web stories hero image

What Are Web Stories

You might not be familiar with Web Stories yet, but it definitely deserves a mention here. This storytelling format makes it possible to tell your story in a very visual way and it’s even possible to rank with a Web Story on it’s own. This means that this type of storytelling can be very beneficial for your SEO. It’s user-friendly, which means that it’s easy to add a Web Story to your site or page. Most importantly, you’ll readers will love it because it looks awesome! 

Web stories are a swipeable, rich visual storytelling format for use on mobile devices. Web Stories offer a fullscreen experience that can incorporate every type of content imaginable. In contrast to closed formats like Instagram Stories, Web Stories are open and freely distributable. You can make and publish them on your own site. You own your stories.

What’s more, Web Stories get their own place in the Google search results — right at the top. And that’s not all, because stories can also appear on Google Images, Discover and the Google app. All very prominently.

Web Stories give you much more control over what you publish and how you do that. You are free to determine the format, where you publish it, and how long you want a story to ‘live’. These stories are lightning-fast, offering you a quick and easy to digest type of content.

Keep in mind that, while Web Stories are intended for use on mobile devices, every story automatically also gets a simple desktop viewer. This means that your mobile content is truly available for everyone.

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Web Stories is a new SEO Technique

Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If you’re writing blog posts people enjoy reading, you’ll increase your chances to rank high in Google. In my previous post about storytelling, 

If people like your content, you’ll also have a higher chance that people will remain on your website. Your time on page increases and your bounce rate will decrease. These factors will help tremendously with the ranking of your post.

Next to making your blog post more fun to read, storytelling is beneficial for SEO for another reason. If people like your post, they’ll be more likely to engage with it. They’ll leave a comment; they’ll share it on their social platforms. That’ll already increase traffic to your post. But these things will also increase the likelihood Google will rank a post. Google loves content that is written with people in mind. Google will notice that people like to read your text and that will result in higher rankings in the long run.

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