Why is SEO expensive, even though it is meant to be free?
The straight answer is Yes, SEO is an expensive affair, as it involves hours of keyword research, content strategy, good linking structure, landing pages, and constant measurement.
BUT, when you consider it in a long run, it will keep on fetching new leads without paying a cent which brings your lifetime engagement investment much less compared to Google Paid Ads, Social Ads, Door Knocking Marketing, etc.
We have worked for an Auckland Jeweller, they wanted to get online leads from Google Paid ads and SEO. We started with Google Paid Ads assigning a decent budget and then optimised the website for organic results.
Google Paid Ads brought them instant enquiries to get the ball rolling and the optimisation efforts bring them more leads,free of cost leads, and it is still in the #1 position even after two and a half years.
Thanks to our SEO Reports, they were able to identify that a lot of people were searching for services like "Gold Valuation" and "Jewellery Valuation", they got the license and made serious money.