Some businessman feel, it takes a hell lot of time to get the website on the first page
Google has implemented laid multiple ranking factors to get the most relevant and legit result on the top. SEO is a process where all those ranking factors are optimised to get the website up in the search result.
For some websites, it just takes a couple of weeks to be on the first place of Google Search, and for some businesses, it takes more than a year. It all depends on the competition, enter your website and email in the home page and we will send your industry's competition report.
The second time-consuming factor in SEO is the constant change in Google's Algorithms. Algorithms change as per human behaviours. In 2019 websites should be ready for "Voice Search", as 35% of searches were made by voice command last year and according to ComScore - 2020 will see 50% users searching via voice commands.
We are working for a Kiwi Multinational Franchise Group, they spend thousands of dollars a month on Google and Facebook Ads. They approached us for SEO, Renovation industry is ideally based on inbound marketing rather than outbound paid ads.
The scope of services in "Renovation Industry" is endless from “kitchen, bathroom, extensions,open plans, loft, reclad, warm up, outdoors, etc”. Our first approach was to research which service is highly searched for, and then we went upwards to services less searched. As content strategy was in pivotal position, we created strategy based on "Case Studies [work they completed], Local Keywords [Home Automation in Waitakere], Cost Estimates [How much does a low budget kitchen cost?] and Services Offered [Kitchen Renovators in Wellington]".
As per the strategy the results showed some awesome findings, Site visitors loved the "Cost Estimate Section" and the "Case Study Section", which clearly paved us the direction to strategise for higher conversion rate.