Case Studies – SEO

Client: BIONIC BIKES
Service Provided: SEO
About The Client: Bionic Bikes are proudly Kiwi owned and operated. They are specialists in electric bikes and do the design and development of their bikes right here in New Zealand.

SEO Challenge: Big players in the market creating a high competition level. Too many keyword variations used by searchers.

Result: The majority of the shortlisted keywords are showing progress in just three months.

Case Study SEO

Majority of the keywords showing progress every day

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Achieved Results in Just three months. Read below to see how we achieved it.

It was amazing to see the Bionic Bikes website, visitors spike. From nowhere found until August to 166 visitors in September. The client was not able to believe his eyes when he saw the hockey stick effect. “Electric Bike” being a high-value item, 166 visitors to his website makes a massive difference to his business. 

Seo Case Study NZ

Every website is different in regards to the platform it is developed on, its content, it’s backlinking structure, and its UI (the design). We have a clear understanding of how to get a business on the first page of Google. We know exactly what it takes and which are the most important focus areas. 

Our intention here is to show you the process we follow and the quality of work one should expect from us.

First: We Analyse the Curent Position of the Website.

When “Bionic Bikes” came on board we did a preliminary check of the website and found:

Website Audit Report

Initial Findings

18 Critical Errors, and

481 semi-important fixes

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Competitor Analysis

We put the client among 5 competitors, and they failed to show in the first 20 results for  the keyword “electric bikes”.

Some of their competitors were pretty new and they were showing up on Google. Being in business for more than 5 years, our client urged for urgent attention.

Then: We performed Keyword Analysis

Keyword Analysis is a task where we check the keywords traffic compared to its competition level. For instance: if traffic is low on a given keyword and competition is high, there’s no point going in that direction. We found this exact scenario when performing Keyword Research for our client. 

Keyword Analysis

We supplied the client with a list of keywords (related to their business), that people are searching for. They shortlisted 20 keywords which were tieing up with their business goals and targeted audience.

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Keyword Search Visibility

We perform a test to identify keywords that are getting traffic to the website. In the given case study for ELECTRIC BIKES, there was no visibility whatsoever. 

Third Step: On-site SEO

Probably the most important and integral part of the SEO cycle. There are hundreds of directives from Google to follow when performing this task. we will concentrate on the most important directives, which have the most effect on search rankings.

Site Speed

Google has changed the way they analyze every website to be “MOBILE FIRST INDEXING”. Websites that load fast and are mobile optimized will be ranked higher than those which are not. This has become a pain for some and gain for some. If you tie-up with a company that speeds up a website on a mobile device, you stand a strong chance to show higher in Google Page Rank.

When we started with “ELECTRIC BIKES’ they ranked under average.

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Eliminate On-site Errors

The major on-site errors we have seen all these years are related to Titles, Meta Tags, Image Tagging. 404’s and Page Speed errors. It is important to clear all the errors in order to rank the website higher.

We cleared all the errors which “Electric Bikes” had on their website. Created converting landing pages for them with new and relevant content.

Content Strategy

It is vital that content for SEO has to be according to Google’s guidelines. We call it a “strategy” because there are three aspects of writing content which is loved by Google, and they rank it fast on their search pages.

  1. What are people searching for in Google?
  2. Marry that information with the shortlisted keywords
  3. Write for conversions

This becomes a winning strategy for most of our clients. It is very important to write what people will love to read because “Visitor’s Time on Page” is a key ranking factor in 2020

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Fourth Step: Off-site SEO

As the name suggests “Off-site SEO” is related to off-site work. Link building, directory submissions, article submissions, etc. We identify the links which to competitor’s pages, create a better linking structure than the competitors. 

Link Buiding

This task has to be done correctly. There is no way back if penalized by Google. It is like having a red card if the whistle is blown. Creating backlinks to the website needs quality content creation, reaching to professionals who link your competitors.

We required more than 44 in order to get “ELECTRIC BIKES” discovered by Google. We created 73 to make the result, future proof.

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This is where we have an advantage

We go through each and every link cautiously. We look at each link’s domain score and it’s authority. If the linking structure has toxic backlinks, Google will penalise the website, and the damage can be forever.

Websites and Beyond has taken over and really exceeded my own expectations. I have tried the top most agencies in Auckland and was tired of jumping agencies, until I found them. if they won’t deliver I wouldn’t be with them for so long.

Vick Sharma

Founder, CEO, SERVICE KING

They’ve made the process really easy to understand – all the different components of marketing online, and the products provided have been of value to us

Michelle

Director, PORSE

We’ve had great success with wnb over a period of time, ever since we first started, every year it just gets better and better. They are easy to deal with. Recommend them heaps.  Thanks. 

Manek

Founder, LORDS

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