Rayland Group of Motels

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Rayland Motel Group is well known name in New Zealand Tourism Industry for over 12 Years. Team Websites and Beyond [NZ] strategised a marketing compaign which turned the game around, they started experiencing 87% occupancy in the slowest seasons as well.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“Thank You, Websites and Beyond. We did have a lot of brochures on our desk before we approached you guys. We trusted you and your expertise, you guys have just nailed it. Thank you for giving insights on what works and what doesn't for online market. We have recommended you to our business networks and you will here from them soon!”

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